The Rockefeller Archive Center (RAC) will host and participate in social media platforms and online communities in order to share historical information and resources and to more broadly engage with the general public and the archival, philanthropic, and researcher communities.
This policy applies to all RAC employees.
It will assist all RAC staff when they use social media in the following capacities:
This policy does not apply to RAC staff in their personal use of social media platforms where the staff member makes no reference to the RAC.
Social media platforms allow users to share and upload media content such as photographs, videos, and comments to the Internet quickly and easily.
Social networks are one of the fastest growing areas in modern communications technology and are an effective way to encourage two-way communication with the RAC’s stakeholders.
Examples of such platforms and networks include:
The RAC will maintain a Social Media team composed of employees throughout the organization. The Social Media Team will, at a minimum, include employees occupying the following positions within the RAC:
Additional employees, regardless of position and experience, are encouraged to participate on the Social Media Team on a voluntary basis. In addition to at least one person from the Research and Education Program, ideally, the team will include someone from each RAC function area. All team members should expect to contribute content to the RAC’s social media platforms.
When posting content to social media and networking sites and platforms, it is helpful to remember the reasons for doing so. When using RAC branded or owned social media, the aims should be to:
No postings on RAC social media should be initiated without approval as to tone and content from one of the following:
Any postings which have the potential to be controversial in nature must be approved by the Director of Archives or the President of the RAC before being posted. When in doubt, seek this level of approval.
RAC social media accounts can follow the social media accounts of RAC’s donor/depositor organizations, professional organizations relevant to the RAC’s mission and activities, and other archival and cultural heritage institutions and organizations. RAC social media accounts may also follow accounts of individuals where the account is used primarily for professional purposes that relate to the RAC’s mission and activities, e.g., archivists, curators, historians, and philanthropy practitioners. RAC social media accounts avoid following accounts of individuals where those accounts are used primarily to make statements or to express personal opinions unrelated to the RAC’s mission and activities.
RAC social media accounts may like and share postings made by organizations and individuals, including RAC staff, that comment on or mention the RAC’s activities and facilities, experiences at the RAC, and the work of RAC staff when such posts related to the staff member’s work for or at the RAC.
There are two capacities in which RAC staff can use social media platforms and communities in support of the RAC’s social media objectives: (1) using official RAC social media accounts or platforms as part of the RAC Social Media Team, and (2) using personal accounts to refer to the RAC or posting on personal or other non-RAC platforms about events or initiatives in which the staff person is representing the RAC in an official capacity, such as serving on professional committees and attending professional conferences.
When using official RAC social media accounts, staff should:
When using personal accounts to refer to the RAC or posting on personal or other non-RAC accounts about events or initiatives in which you are representing the RAC in an official capacity, staff should:
The best way to be interesting, stay out of trouble, and have fun with social media is to write about something that you know.
A robust social media presence is an important aspect of the RAC’s public engagement. But social media, both professional and personal, can be a distraction. Make sure that time spent online, especially on social media, does not interfere with our jobs or our commitments to our stakeholders.
This RAC Social Media Policy will be reviewed by the RAC Social Media Team at least once a year to ensure that it remains functional with regard to procedure and relevant to changing social media trends and usage.